If you missed the previous steps of the "10 Steps for an effective e-commerce strategy"series, follow the links at the end of the page. To develop an effective e-commerce strategy, the contribution of the marketing team is essential. The previous steps of the series have shown...
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Our Commerce Strategist team, in collaboration with Digital Shelf Analytics experts present you the seventh step of the "10 Steps for an effective e-commerce strategy" series. At the bottom of the page, you can find the links to all the series' articles. The first step consists of...
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We have reached the sixth step of the "10 Steps for an effective e-commerce strategy" series. At the bottom of the page, you will find links to all previous articles. Online shoppers have precise (and very high) expectations when surfing the web: whether the goal is...
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Our Commerce Strategist team, in collaboration with e.fundamentals Digital Shelf Analytics experts offer you the fifth pill of the “10 Steps for an effective e-commerce strategy” series. The brand positioning, the products’ price, and the target shopper will direct to the most suitable partners for online sales. In...
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After the analytical phase, it is time to disclose the fourth step of the series to define a successful e-commerce strategy. Considering the insights provided by your consumer data and changing behaviour online, it may be necessary to review your brand positioning. In the light of...
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According to our Commerce Strategists team and the Digital Shelf Analytics experts from e.fundamentals, this is the third step to develop a successful online commerce strategy. After the first two steps, #1 - Writing and sharing your strategy with the team and #2 - Being an...
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According to our Commerce Strategists and to the Digital Shelf Analytics experts from e.fundamentals this is the second step to take to develop a successfull commerce strategy online. Read Step one here. To get full knowledge of the market, competitors and shoppers you can profit from existing...
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Our Commerce Strategists, together with the Digital Shelf Analytics experts from e.fundamentals share their suggestions to develop an effective digital commerce strategy. Ecommerce is growing fast and we can predict that sales volume and value on the digital channel will soon reach and overcome the...
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The success of online grocery shopping has always fallen slightly behind the online success of fashion, electronics, and pet care. However, as of today, online groceries are currently reaching the same level of success, and many brands need to jump on this opportunity. In fact,...
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Many marketers are still confused by Amazon and its complex search algorithms. However, marketers should not forget that their brands and Amazon have the same goal: maximize revenue per customer. Established what Amazon’s goal is, the remaining step is to win against the algorithms. To...
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