How to Optimize an Amazon PPC campaign | Omnishopper
How to optimize Amazon Advertising PPC campaigns. how to lower the ACoS, increase Impressions and other options to help you improve your Amazon advertising.
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Omnishopper / Amazon Guide  / How to Optimize an Amazon PPC campaign
24/12/2018
In Amazon Guide

How to Optimize an Amazon PPC campaign

There are different approaches on how to optimize an Amazon PPC campaign, here at Omnishopper we believe that the optimization strategy needs to be align with the objectives of the campaigns.

 

Some of the different Amazon PPC campaign goals:

 

 

It is key to understand that amazon is highly consumer focused. That being said, not only the Amazon PPC campaigns are important but also the overall Amazon SEO, be sure to check out or post on How to do SEO on Amazon.

 

Amazon PPC campaigns require some time before they can be optimize, as a rule of thumb, don’t try extreme ideas until at least two weeks from when you have launched the Amazon PPC campaigns.

 

Analyze which problems your Amazon PPC campaigns are facing:

  • Campaign with no impressions
  • No sales
  • Few clicks
  • Amazon PPC campaign not converting
  • ACoS too high

 

Once you have identified the main challenges your campaigns are facing and contrasted them with the campaigns goals, there are different approaches you can take.

 

How to lower the ACoS

 

 

There are different measures than can work on reducing the ACoS of an Amazon PPC campaign. For Sponsored Products, identifying problematic search terms and tagging them, can be a possible measure.

 

How to Optimize an Amazon PPC campaign PRO TIP:

For Sponsored Brands campaigns, it may be worth analyzing the performance of the banner at the different placements and adjusting its exposure accordingly.

 

A common problem a campaign may be facing, especially in the more competitive categories, is not getting impressions. If the products are properly set up, and there are no Buy Box problems, then it is probably due to low bids.

 

Lastly, How to optimize Amazon Product Display PPC campaigns?

Unfortunately there aren’t many optimizations options for this type of campaign. Just tweaking the general bid and eventually, pausing the campaign.

 

Get in touch and see how Amazon Advertising can be WORTH IT for your brand!.

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