Fujifilm uses sponsored ads in Italy to drive a 3.700% return
Fujifilm had an objective.
They needed a way to drive sales and visibility on Amazon Italy for their new Instax camera line.
Fujifilm briefed us to drive awareness and sales on Amazon assortment.
We started from products detail pages optimization and then design an advertising strategy to target a stages of the customer journey.
Winning Strategy: to balance all the three sponsored ads products
Sponsored Brands were created to increase brand awareness of Instax models by targeting relevant keywords that drove shoppers to an Amazon Store, that conveys the brand image and values to customers on Amazon. In order to reach interested shoppers with the newest products, Product Display ads were created to increase consideration by cross-selling or up-selling Instax products on the product detail pages of other Fujifilm products. Last, Sponsored Products ads were created to drive sales.
Tips for success:
- Before advertising, set up your product detail pages
- Craft a strategy that uses all three ad products to maximize visibility and sales
- Create an Amazon Store to convey the brand image and values to customer on Amazon
- Optimize campaigns frequently while the campaign are in flight to improve performance
Sponsored ads is a cost effective advertising service that allowed us to immediatly see results with a limited investment amount. (Mauro Doni - Fujifilm Italy G.M.)
Discover more about this success story by reading the full article on Amazon Advertising or get in contact with our Team.