Our Commerce Strategists, together with the Digital Shelf Analytics experts from e.fundamentals share their suggestions to develop an effective digital commerce strategy. Ecommerce is growing fast and we can predict that sales volume and value on the digital channel will soon reach and overcome the...
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At Omnishopper, we highlight the importance of content strategy. In every checklist, and every guideline designed to improve your organic ranking, product description is high on the list. The customer needs to be provided, in a concise way, all the information regarding a product; otherwise,...
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Amazon, Walmart, and Target are not just fighting for customers, but they continuously meet on the stock market as well. On average, during the last year and a half, both Target and Walmart have experienced more rapid growth in their stocks’ prices compared to Amazon. In...
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Amazon has been dominating the eCommerce landscape for years, and it has been able to do so by continually innovating its business. Amazon is an ever-changing platform and knowing where the company is going can offer essential insights for your content strategy. Following there three Amazon...
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Most brands on Amazon are trying to leverage the platform to maximize sales. This is the oldest history in the business. However, at Omnishopper, we believe that on eCommerce, things are more straightforward than what they seem on Amazon. Amazon marketers can be narrow-minded and only...
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The success of online grocery shopping has always fallen slightly behind the online success of fashion, electronics, and pet care. However, as of today, online groceries are currently reaching the same level of success, and many brands need to jump on this opportunity. In fact,...
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Many marketers are still confused by Amazon and its complex search algorithms. However, marketers should not forget that their brands and Amazon have the same goal: maximize revenue per customer. Established what Amazon’s goal is, the remaining step is to win against the algorithms. To...
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Most companies at this point have marketing teams trained to succeed in the now dominating eCommerce world. However, even if best practices are well known, groups often tend to fall back at the common mistakes. Unfortunately, in such a competitive environment like Amazon, falling back...
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Grocery retailing has always been a tough business: Small margins, high costs, and the difficulty of handling perishable products. This business has only gotten harder with time, with discounters entering the market and differentiation in supply strategies. This has led to fragmentation in the market,...
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If you think that the eCommerce landscape has changed in the past decade, the technology behind it has made even more dramatic improvements. One key aspect where technology plays a role in the customer’s experience is communication. Communication is critical in any sale process, but...
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