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Amazon Photography 101

In the old age of brick and mortar, before Amazon hit the market, brands had people dedicated to walking in retail spaces to make sure their product was positioned on the right shelf and within reach of the customer. In an age where shelves don’t...

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The “Needy” Amazon Customer

The “Needy” Amazon Customer.

Before the advent of Amazon, marketers, and experts of the “in-store” experience spent hours imagining how to build the best customer experience possible. Most of the thinking centered around how to enhance the experience, add to it, making it memorable. However, with the advent and...

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Investing in Omnichannel

Accompanying the customer along its journey down the marketing funnel As more technological advances are implemented each year from the main big players in the eCommerce world, such as: Amazon and Walmart, brands are leaning towards experimental and innovative techniques to improve their online marketing and...

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Is Amazon Advertising worth it?

Each day more people switch the start of their customer journey from Google to Amazon, of those, 70% never click past the first page of results and within that page, the first three results account for almost 65% of the clicks. Hence the importance of...

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