According to the Osservatorio del Politecnico of Milan research, the pandemic has reshaped new balances in world trade. Data show a drop in offline consumption of 21 billion euros in 2020. On the other hand, online purchases have grown. Especially the food category with a 10%...
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If you want o to achieve your goals on Amazon, it is essential to have an effective strategy. The definition of the strategy that best suits your brand is based, first of all, on gathering the information necessary to answer these three questions that closely...
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Prime day is the day when it is possible, for those with an Amazon Prime subscription, to purchase many products at lower prices. An opportunity for the shopper, but also for sellers and brands. Companies have to be ready to respond to the shoppers’ wishes,...
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Buying behaviours and expectations towards brands have been disrupted with the acceleration of the digital world. In addition, the transition from a service economy to an experiential economy requires companies to have more excellent knowledge of their consumers. The latest data collected by the Osservatorio del Politecnico of...
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The consumer is increasingly faced with a plurality of channels and means through which to make purchasing choices. A growing phenomenon in many countries, especially in China and the United States, concerns the possibility of purchasing products directly from social networks. In 2020, in the United...
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Finally, the tenth and last step of the series shows how to develop an effective e-commerce strategy. After implementing all the previous passages, it is time to measure the results obtained. If you missed the previous steps, follow the links at the bottom of the...
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Our Commerce Strategist team, in collaboration with Digital shelf analytics experts reveal the ninth step of the "10 Steps for an effective e-commerce strategy"series. At the bottom of the page the links to all the articles. Second-to-last step of the journey to optimise your e-commerce strategy:...
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If you missed the previous steps of the "10 Steps for an effective e-commerce strategy"series, follow the links at the end of the page. To develop an effective e-commerce strategy, the contribution of the marketing team is essential. The previous steps of the series have shown...
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Our Commerce Strategist team, in collaboration with Digital Shelf Analytics experts present you the seventh step of the "10 Steps for an effective e-commerce strategy" series. At the bottom of the page, you can find the links to all the series' articles. The first step consists of...
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We have reached the sixth step of the "10 Steps for an effective e-commerce strategy" series. At the bottom of the page, you will find links to all previous articles. Online shoppers have precise (and very high) expectations when surfing the web: whether the goal is...
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