Omnishopper | Happy Fruit: an explosive entry on Amazon

Convey technical properties with a friendly approach and with the involvement of real people.

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HAPPY FRUIT

Happy Fruit: an explosive entry on Amazon

The candy brand, which became famous thanks to a challenge on TikTok, wants to transform the notoriety of the moment into buying opportunities using the Amazon platform.
How do we make two seemingly distant digital channels coherent?

Your Challenge

Create continuity in brand communication by working cross-channel in the various moments of the advertising funnel, where the Amazon marketplace becomes the ideal place to convert all potential shoppers who have interacted with the brand into buyers.

Our Solution

The introduction of the Happy Fruit brand on Amazon saw the declination of the communication strategy as an extension of that conveyed on social networks. We created a Brand Store in line with the brand’s disruptive look & feel and activated display and search campaigns aimed at Gen Z and their parents who would find a new gift idea for their children in advertising.