Omnishopper | EVO Verified Wonderful

Omnishopper | EVO Verified Wonderful | Intel

Convey technical properties with a friendly approach and with the involvement of real people.

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INTEL

EVO – Verified Wonderful

EVO is Intel’s new platform, where excellent performance is assured. Explaining a unique and complex technological product to a large audience requires a change of perspective regarding both language and social media platforms. To do so, we implemented a social media campaign that involved real creators, accurate content and an Amazon advertising strategy that together became the levers of success to raise awareness and consideration.

Your Challenge

How to talk effectively about the role the right notebook can have both into your work and personal life? Intel wanted to overcome technicalities an to subsequently expand the potential audience for the new Intel Evo platform.

Our Solution

For the launch of Intel EVO, we placed people at the centre of the conversation. We chose creativity as a language and gave the word to real creators. Influencers shared their stories, in which Intel’s EVO performance is the main character of their professional and personal life, together with their creativity. Technicalities were left aside to focus on the emotions in order to underline the product value in responding to the users’ real needs.
A new approach to Amazon, Instagram and Facebook advertising platforma generated awareness, engagement and traffic to the Amazon Intel Brand Store and to the most relevant Consumer Electronics retailers’ websites.