Omnishopper | Happy Fruit: an explosive entry on Amazon
Convey technical properties with a friendly approach and with the involvement of real people.
factor a ,factor a agenzia,factor a amazon,factor-a,factor-a agenzia,factor-a amazon,promuovi,promuovi agenzia,promuovi amazon,sem,sem agenzia,sem amazon,semca ,semca agenzia,semca amazon,somstudio,advertising agency amazon,advertising agency italy,agency amazon,agency amazon italia,amazon advertising agency europe,amazon advertising agency italy,amazon advertising agency milan,amazon agency europe,amazon campaign management ,amazon center,amazon center seller,amazon central center,amazon consultancy,amazon consultancy europe,amazon consultancy milano,amazon fba consultancy ,amazon management agency,amazon management italy,amazon professional consultancy europe,amazon seller central de,amazon seller central es,amazon seller central europe,amazon seller central it,amazon selling management,amazon vendor,amazon vendor central,amazon vendor performance,amazon warranty ,consultancy amazon italy,consultancy amazon sales,digital agency amazon,discover how to sell on amazon ,how to advertise on amazon,how to choose
portfolio_page-template-default,single,single-portfolio_page,postid-61041,qode-core-1.2,woocommerce-no-js,ajax_fade,page_not_loaded,,pitch child-child-ver-1.0.0,pitch-ver-2.3, vertical_menu_with_scroll,smooth_scroll,grid_1300,woocommerce_installed,blog_installed,wpb-js-composer js-comp-ver-6.1,vc_responsive
banner case


Happy Fruit: an explosive entry on Amazon

The candy brand, which became famous thanks to a challenge on TikTok, wants to transform the notoriety of the moment into buying opportunities using the Amazon platform.
How do we make two seemingly distant digital channels coherent?

Your Challenge

Create continuity in brand communication by working cross-channel in the various moments of the advertising funnel, where the Amazon marketplace becomes the ideal place to convert all potential shoppers who have interacted with the brand into buyers.

Our Solution

The introduction of the Happy Fruit brand on Amazon saw the declination of the communication strategy as an extension of that conveyed on social networks. We created a Brand Store in line with the brand’s disruptive look & feel and activated display and search campaigns aimed at Gen Z and their parents who would find a new gift idea for their children in advertising.


9 M



3.18 K




Conversion Rate

What can we do for your brand?

All fields required. Please use your business email.