“Hey Alexa, can you sell my products”? This is one of the few questions that Amazon’s digital assistant cannot answer. While Alexa can help individuals finding out about the weather, playing music and restoking on coffee, vendors and sellers are often left helpless on how to...
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Fujifilm had an objective. They needed a way to drive sales and visibility on Amazon Italy for their new Instax camera line. Fujifilm briefed us to drive awareness and sales on Amazon assortment. We started from products detail pages optimization and then design an advertising strategy to target...
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As more businesses become aware of the growth potential of targeting eCommerce, more and more FMCG companies search for solutions that can help them sell and win on the online channel. We believe that the main aspects to consider when looking for an eCommerce Intelligence Service...
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Accompanying the customer along its journey down the marketing funnel As more technological advances are implemented each year from the main big players in the eCommerce world, such as: Amazon and Walmart, brands are leaning towards experimental and innovative techniques to improve their online marketing and...
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Each day more people switch the start of their customer journey from Google to Amazon, of those, 70% never click past the first page of results and within that page, the first three results account for almost 65% of the clicks. Hence the importance of...
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There are different approaches on how to optimize an Amazon PPC campaign, here at Omnishopper we believe that the optimization strategy needs to be align with the objectives of the campaigns. Some of the different Amazon PPC campaign goals: It is key to understand that amazon is...
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Search Engine Optimization on Amazon is key to help the products with their organic rank. According to Amazon, 70% of shoppers, never go beyond the first page, this is why knowing Amazon SEO is so important. There is no tutorial that is 100% correct on how...
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According to comScore 50% of all searches will be voice searches by 2020. The evolution of voice technology has scaled quickly, and today the voice-enabled home assistant is becoming ubiquitous in the American household, with Google, Amazon, and Apple, all offering products designed to answer questions,...
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We all knew Amazon as an online sales giant, but it is also shaking things up and taking steps toward disrupting the digital advertising industry in the next years. Amazon already captures 43% of e-commerce sales in the US and accounts for almost 50% of all...
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When it comes to e-commerce sales, companies may face a lack of control over the downstream part of the customer journey, i.e., the conversion into a sale, no matter how much they invested into the upstream, marketing-related preparation. According to Erica Vialardi from www.the-future-of-commerce.com, there...
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