The last element to consider to make the most of high-traffic periods is adopting the most efficient operating model. OmniShopper's approach creates a virtuous circle for managing your products on the leading e-commerce platforms. To do this, creating synergies between the various company functions is necessary,...
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The second essential element to increase the visibility and consideration of products in peak periods is to take care of the storytelling and the messages a brand conveys. Generally, in periods of high seasonality, which also often coincide with a promotional phase, the shopper is more...
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In this miniseries, we will provide the points you need to help your brand grow visibility during peak periods and address the increased demand for your products. The first element to consider to increase your brand's visibility during peak periods is to focus on implementing an...
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According to the Osservatorio del Politecnico of Milan research, the pandemic has reshaped new balances in world trade. Data show a drop in offline consumption of 21 billion euros in 2020. On the other hand, online purchases have grown. Especially the food category with a 10%...
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If you want o to achieve your goals on Amazon, it is essential to have an effective strategy. The definition of the strategy that best suits your brand is based, first of all, on gathering the information necessary to answer these three questions that closely...
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Buying behaviours and expectations towards brands have been disrupted with the acceleration of the digital world. In addition, the transition from a service economy to an experiential economy requires companies to have more excellent knowledge of their consumers. The latest data collected by the Osservatorio del Politecnico of...
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At Omnishopper, we highlight the importance of content strategy. In every checklist, and every guideline designed to improve your organic ranking, product description is high on the list. The customer needs to be provided, in a concise way, all the information regarding a product; otherwise,...
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Amazon, Walmart, and Target are not just fighting for customers, but they continuously meet on the stock market as well. On average, during the last year and a half, both Target and Walmart have experienced more rapid growth in their stocks’ prices compared to Amazon. In...
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Most brands on Amazon are trying to leverage the platform to maximize sales. This is the oldest history in the business. However, at Omnishopper, we believe that on eCommerce, things are more straightforward than what they seem on Amazon. Amazon marketers can be narrow-minded and only...
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Many marketers are still confused by Amazon and its complex search algorithms. However, marketers should not forget that their brands and Amazon have the same goal: maximize revenue per customer. Established what Amazon’s goal is, the remaining step is to win against the algorithms. To...
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