The last element to consider for creating the perfect digital shelf involves the definition of promotional and pricing tactics consistent with the sales strategy. The ultimate goal in creating a perfect digital shelf is to dedicate attention to creating pricing strategies and promotions to make your...
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The second element to consider for creating the perfect digital shelf provides a clear vision of all the factors that contribute to giving visibility to your product. The digital shelf is the place, physical or digital, where brands and consumers come into contact. To create unique...
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In a world where novelties radically change existing business models, brands must maintain the main focus of their actions at the final moment of the journey, when the consumer makes the purchase. Today the destination is more important than the journey because it is the moment...
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The evolution of e-commerce has changed most buyers' purchasing behaviours and habits. Today, the customer is much more informed and aware than in the past and takes all the time necessary to compare products in the same category. Reviews have a powerful impact in influencing consumer...
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To continue to attract the consumer's attention and guide them to shop in your brand store, make sure you always have up-to-date content. Attention to detail makes the difference to make the experience unique and memorable for those who land there and shop. According to research...
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The hot time of the year has arrived, and your shopper can't wait. Help consumers buy their shopping needs by using the correct formats to make your Store visible. According to research conducted by the research centre Amazon: During the 2020 holidays, advertisers who launched a...
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Omnishopper & Co., as part of Netcomm Forum Industries 2021, proposed the workshop "The Commerce Wave. The New Commerce Marketing Imperatives", focused on identifying the trends that are impacting the evolution of digital and global commerce. During the workshop in connection from New York, Katie Giuditta,...
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With the technological evolution, most of all are aware of the meaning of 'Digital Shelf'; however, few brands can conquer it. Companies must achieve excellence in the digital context, taking advantage of the tools available to collect relevant data. When a company decides to improve its...
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“Hey Alexa, can you sell my products”? This is one of the few questions that Amazon’s digital assistant cannot answer. While Alexa can help individuals finding out about the weather, playing music and restoking on coffee, vendors and sellers are often left helpless on how to...
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Fujifilm had an objective. They needed a way to drive sales and visibility on Amazon Italy for their new Instax camera line. Fujifilm briefed us to drive awareness and sales on Amazon assortment. We started from products detail pages optimization and then design an advertising strategy to target...
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