The consumer is increasingly faced with a plurality of channels and means through which to make purchasing choices. A growing phenomenon in many countries, especially in China and the United States, concerns the possibility of purchasing products directly from social networks. In 2020, in the United...
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Finally, the tenth and last step of the series shows how to develop an effective e-commerce strategy. After implementing all the previous passages, it is time to measure the results obtained. If you missed the previous steps, follow the links at the bottom of the...
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Our Commerce Strategist team, in collaboration with Digital shelf analytics experts reveal the ninth step of the "10 Steps for an effective e-commerce strategy"series. At the bottom of the page the links to all the articles. Second-to-last step of the journey to optimise your e-commerce strategy:...
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If you missed the previous steps of the "10 Steps for an effective e-commerce strategy"series, follow the links at the end of the page. To develop an effective e-commerce strategy, the contribution of the marketing team is essential. The previous steps of the series have shown...
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According to our Commerce Strategists and to the Digital Shelf Analytics experts from e.fundamentals this is the second step to take to develop a successfull commerce strategy online. Read Step one here. To get full knowledge of the market, competitors and shoppers you can profit from existing...
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Our Commerce Strategists, together with the Digital Shelf Analytics experts from e.fundamentals share their suggestions to develop an effective digital commerce strategy. Ecommerce is growing fast and we can predict that sales volume and value on the digital channel will soon reach and overcome the...
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Amazon, Walmart, and Target are not just fighting for customers, but they continuously meet on the stock market as well. On average, during the last year and a half, both Target and Walmart have experienced more rapid growth in their stocks’ prices compared to Amazon. In...
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Most brands on Amazon are trying to leverage the platform to maximize sales. This is the oldest history in the business. However, at Omnishopper, we believe that on eCommerce, things are more straightforward than what they seem on Amazon. Amazon marketers can be narrow-minded and only...
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Most companies at this point have marketing teams trained to succeed in the now dominating eCommerce world. However, even if best practices are well known, groups often tend to fall back at the common mistakes. Unfortunately, in such a competitive environment like Amazon, falling back...
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Grocery retailing has always been a tough business: Small margins, high costs, and the difficulty of handling perishable products. This business has only gotten harder with time, with discounters entering the market and differentiation in supply strategies. This has led to fragmentation in the market,...
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