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New balances of omnichannel

According to the Osservatorio del Politecnico of Milan research, the pandemic has reshaped new balances in world trade.     Data show a drop in offline consumption of 21 billion euros in 2020. On the other hand, online purchases have grown. Especially the food category with a 10%...

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New online consumers’ behaviours

Buying behaviours and expectations towards brands have been disrupted with the acceleration of the digital world. In addition, the transition from a service economy to an experiential economy requires companies to have more excellent knowledge of their consumers.   The latest data collected by the Osservatorio del Politecnico of...

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Social media commerce

The consumer is increasingly faced with a plurality of channels and means through which to make purchasing choices. A growing phenomenon in many countries, especially in China and the United States, concerns the possibility of purchasing products directly from social networks. In 2020, in the United...

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