The last element to consider for creating the perfect digital shelf involves the definition of promotional and pricing tactics consistent with the sales strategy. The ultimate goal in creating a perfect digital shelf is to dedicate attention to creating pricing strategies and promotions to make your...
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The second element to consider for creating the perfect digital shelf provides a clear vision of all the factors that contribute to giving visibility to your product. The digital shelf is the place, physical or digital, where brands and consumers come into contact. To create unique...
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In a world where novelties radically change existing business models, brands must maintain the main focus of their actions at the final moment of the journey, when the consumer makes the purchase. Today the destination is more important than the journey because it is the moment...
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The evolution of e-commerce has changed most buyers' purchasing behaviours and habits. Today, the customer is much more informed and aware than in the past and takes all the time necessary to compare products in the same category. Reviews have a powerful impact in influencing consumer...
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To continue to attract the consumer's attention and guide them to shop in your brand store, make sure you always have up-to-date content. Attention to detail makes the difference to make the experience unique and memorable for those who land there and shop. According to research...
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The hot time of the year has arrived, and your shopper can't wait. Help consumers buy their shopping needs by using the correct formats to make your Store visible. According to research conducted by the research centre Amazon: During the 2020 holidays, advertisers who launched a...
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In this video Mili Ottati, Amazon Performance Strategist and Ludovica Frongillo, Digital Media planner, propose a concrete example of a successful communication campaign managed by the Omnishopper team in the Personal Care category. The video was presented during the webinar "The Full Funnel. The mix of...
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In this video Mili Ottati, Amazon Performance Strategist and Ludovica Frongillo, Digital Media planner, propose a concrete example of a successful communication campaign managed by the Omnishopper team in the Food category. The video was presented during the webinar "The Full Funnel. The mix of strategies...
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In this video Mili Ottati, Amazon Performance Strategist and Ludovica Frongillo, Digital Media planner, propose a concrete example of a successful communication campaign managed by the Omnishopper team in the Beverage category. The video was presented during the webinar "The Full Funnel. The mix of strategies...
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If you want o to achieve your goals on Amazon, it is essential to have an effective strategy. The definition of the strategy that best suits your brand is based, first of all, on gathering the information necessary to answer these three questions that closely...
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