The last element to consider to make the most of high-traffic periods is adopting the most efficient operating model. OmniShopper's approach creates a virtuous circle for managing your products on the leading e-commerce platforms. To do this, creating synergies between the various company functions is necessary,...
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The second essential element to increase the visibility and consideration of products in peak periods is to take care of the storytelling and the messages a brand conveys. Generally, in periods of high seasonality, which also often coincide with a promotional phase, the shopper is more...
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In this miniseries, we will provide the points you need to help your brand grow visibility during peak periods and address the increased demand for your products. The first element to consider to increase your brand's visibility during peak periods is to focus on implementing an...
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Omnishopper & Co., as part of Netcomm Forum Industries 2021, proposed the workshop "The Commerce Wave. The New Commerce Marketing Imperatives", focused on identifying the trends that are impacting the evolution of digital and global commerce. During the workshop in connection from New York, Katie Giuditta,...
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The New Commerce Marketing Imperatives. Wednesday, October 6th at 3.30 pm CET Duration: 30 minutes. Free event. [no_button size="big_large_full_width" style="" text="REGISTER NOW" icon_pack="font_awesome" fa_icon="" icon_position="right" icon_color="" icon_background_color="" icon_background_hover_color="" link="https://netcommindustries.liveforum.space/membership/visitor/register?utm-source=omnishopper" target="_blank" color="" hover_color="" background_color="" hover_background_color="" border_color="" hover_border_color="" border_width="" font_size="" font_style="normal" font_weight="" margin="" padding="" border_radius=""] OmniShopper & Co., as part of...
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With the technological evolution, most of all are aware of the meaning of 'Digital Shelf'; however, few brands can conquer it. Companies must achieve excellence in the digital context, taking advantage of the tools available to collect relevant data. When a company decides to improve its...
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According to the Osservatorio del Politecnico of Milan research, the pandemic has reshaped new balances in world trade. Data show a drop in offline consumption of 21 billion euros in 2020. On the other hand, online purchases have grown. Especially the food category with a 10%...
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If you want o to achieve your goals on Amazon, it is essential to have an effective strategy. The definition of the strategy that best suits your brand is based, first of all, on gathering the information necessary to answer these three questions that closely...
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Prime day is the day when it is possible, for those with an Amazon Prime subscription, to purchase many products at lower prices. An opportunity for the shopper, but also for sellers and brands. Companies have to be ready to respond to the shoppers’ wishes,...
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Buying behaviours and expectations towards brands have been disrupted with the acceleration of the digital world. In addition, the transition from a service economy to an experiential economy requires companies to have more excellent knowledge of their consumers. The latest data collected by the Osservatorio del Politecnico of...
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