Most companies at this point have marketing teams trained to succeed in the now dominating eCommerce world. However, even if best practices are well known, groups often tend to fall back at the common mistakes. Unfortunately, in such a competitive environment like Amazon, falling back...
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In the old age of brick and mortar, before Amazon hit the market, brands had people dedicated to walking in retail spaces to make sure their product was positioned on the right shelf and within reach of the customer. In an age where shelves don’t...
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Social networks like Instagram and Snapchat have become an integral part of customers’ lives. For this reason, marketers have always considered social media as a useful touchpoint where to do “bread & butter marketing.” However, social media is transforming, and it has the potential to...
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As more businesses become aware of the growth potential of targeting eCommerce, more and more FMCG companies search for solutions that can help them sell and win on the online channel. We believe that the main aspects to consider when looking for an eCommerce Intelligence Service...
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Accompanying the customer along its journey down the marketing funnel As more technological advances are implemented each year from the main big players in the eCommerce world, such as: Amazon and Walmart, brands are leaning towards experimental and innovative techniques to improve their online marketing and...
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Each day more people switch the start of their customer journey from Google to Amazon, of those, 70% never click past the first page of results and within that page, the first three results account for almost 65% of the clicks. Hence the importance of...
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There are different approaches on how to optimize an Amazon PPC campaign, here at Omnishopper we believe that the optimization strategy needs to be align with the objectives of the campaigns. Some of the different Amazon PPC campaign goals: It is key to understand that amazon is...
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Search Engine Optimization on Amazon is key to help the products with their organic rank. According to Amazon, 70% of shoppers, never go beyond the first page, this is why knowing Amazon SEO is so important. There is no tutorial that is 100% correct on how...
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According to comScore 50% of all searches will be voice searches by 2020. The evolution of voice technology has scaled quickly, and today the voice-enabled home assistant is becoming ubiquitous in the American household, with Google, Amazon, and Apple, all offering products designed to answer questions,...
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What do the modern day Sales and Marketing teams need to know in order to build internal structures to help drive their online sale? Researching and creating best practices is definitely easier than sustaining them. Once you’ve set the flow among the team, you have to...
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