Omnishopper | Online adv and contest

59481

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BREMBO

XTRA PLAY XTRA WIN

Thanks to the integration between traditional promotional levers and online advertising, the launch of a new product aimed at professionals in the automotive sector has allowed the target to live a satisfying brand experience, that has reinforced the retailers’ brand loyalty and the end customers’ brand awareness.

Your Challenge

Brembo Parts takes the opportunity of launching Xtra brake pads in five European markets to increase the reputation of its entire range of brakes, both for the end customer and in the distributors and mechanics channel.

Our Solution

For truly Xtra results, the “Xtra Play Xtra Win” contest has been supported by an online adv strategy on Amazon DSP and Google Ads, taking into account the market maturity of each country. Google display and pre-roll Youtube ads gave visibility to the products in a significant media consuption environment both for the B2B target and cars enthusiasts. The added value of Amazon DSP audiences is that they are based on shopping history. Adv drove high profiled traffic to the contest website, where the experience starts…to end whith purchase.